Frederic R. Gruger Exhibit and Sale
The fan base for Gruger’s work — now and in his day — is strongest among his peers. Fellow illustrators can see his breakneck draftsmanship and supreme control of values achieved only with the humble carbon pencil and the humble lampblack “wash”. They can perceive the tens of thousands of hours of reportage experience he amassed that allowed him to render anything, out of his head and on deadline. To hold the likeness of a repeating character reliably and consistently requires a powerful visual memory and a detective’s power of observation. The reading public only saw the magic trick of bringing the story to life, but classically trained artists know what’s behind the curtain.
Coca-Cola Advertising Art
Once reproduced in print, original advertising artworks were useless commodities, and only became cherished collectibles by art directors or executives at advertising agencies who could appreciate the artistry. But even if they took it home, it was as unlikely to be displayed there as in a gallery or museum. As it was the property of the client, the artist rarely ever saw it again. Most advertising art was quietly thrown away. Generally, corporations had no interest in preserving the original advertising art, but the Coca-Cola Company was a notable exception. The corporate headquarters boasts a massive collection, and in recent years, their artwork has toured in exhibits.
Illustrated Gallery NYC Trunk Show and Sale
It’s a Man’s World, Illustration Art by and for Men
The illustrated gallery of Philadelphia is packing up and transporting to New York City over 100 original paintings from the Golden Age of illustration circa 1890 – 1970 for its first Trunk Show and Sale. The collection is a retrospective on the American male persona of the times as defined and influenced by commercial interests, the medium of print, and the illustration artists.